LYUBA SOROKINA
Let's talk about what I can do for your business
Schedule a free discovery call
REVENUE STRATEGIES
FOR NEXT GENEGATION
HOSPITALITY
Revenue management & reputation consultant for hostels. hotels & hybrid businesses
Let's talk about what I can do for your business
Schedule a FREE discovery call
HOLISTIC STRATEGIES
FOR NEXT GENEGATION
HOSPITALITY
ABOUT
Hi! My name is Lyuba, and I am a revenue manager and reputation consultant with over a decade of experience in the hospitality industry.

My holistic approach to strategy means that I consider every aspect of business operations to ensure that it's running at maximum efficiency. With a vast network of industry experts, I bring in specialized talent for specific tasks, providing a comprehensive approach to your business challenges and delivering customized solutions that are tailored to your unique needs and goals.

If you're running a hotel, a hostel or an innovative hybrid business, searching for expert guidance with a new perspective, I'm here to help.
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From my early beginnings as a hostel receptionist in 2006, I have come a long way, founding my own award-winning hostel, Soul Kitchen Hostel, which earned the title of Best Hostel in Europe and Best Medium Hostel Worldwide (Hostelworld HOSCARS awards). Shifting to remote operations and moving to Slovenia led me into the new exciting path of a revenue management consultant.
SERVICES
REVENUE
MANAGEMENT
REPUTATION
MANAGEMENT
Deliver better guest experiences and increase your rankings on review sites and OTAs. Current property diagnosis and an action plan to improve guest experience 360 degrees: interior design, staff procedures, services, positioning, implementation of IT solutions.
MARKETING &
WEBSITE BUILDING
Drive more direct reservations to your website, make branding consistent, helping understand your customer & their intentions.
Uncover the hidden revenue potential of your property by optimizing the revenue results. Past data analysis, Daily/Weekly/Monthly analytics, dynamic pricing and operations optimisation.
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AREAS OF EXPERTISE
Yield
management
Pricing & sales strategy
Online Presence Audit
Positioning
Community management
Marketing strategy
Website development
Reputation analysis & strategy
Financial planning
AREAS OF EXPERTISE
Yield
management
Pricing & sales strategy
Online Presence Audit
Positioning
Community management
Marketing strategy
Website development
Reputation analysis & strategy
Financial planning
AWARDS
SOUL KITCHEN HOSTEL
CONTACT
Feel free to write or call me!
Phone: +386 40 530 445
hellosoulfamily@gmail.com
Soul Family d.o.o. Ljubljana, Slovenia
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